Filters & AR Games | Aydar Nuriev

Overview

This collection includes The Batman Riddler’s Trap, a Superman retail quiz with AR selfies, an AR Sigil Quest for Xfinity retail, a basketball game, and social lenses for Snapchat and Instagram.

I worked as part of a TVGla team that included design, production, content, and engineering.

The brief

Create browser and social AR experiences for entertainment campaigns.

What I built

I worked across WebAR, social lenses, games, and retail activations with the TVGla team.

The result

The collection spans browser AR, social lenses, games, and retail activations.

+69%point-of-sale site traffic (Riddler’s Trap)

+49%pageviews (Riddler’s Trap)

7:54avg. time in AR Sigil Quest

Superman retail AR quiz screen — 01 / Project capture

My engineering work

The Batman Riddler’s Trap: +69% point-of-sale site traffic and +49% pageviews
AR Sigil Quest (Xfinity retail): 7:54 average time in experience

8thWallA-FrameThree.jsSnapchat LensesInstagram filters

Build details

WebAR8th Wall, A-Frame, and Three.js support browser-based AR experiences.
Social lensesSnapchat Lenses and Instagram filters extend the work to social AR.
Campaign formatsThe collection includes filters, games, retail activations, and browser experiences.
Retail entryRetail activations connect physical campaign touchpoints to AR experiences.

My roleWebAR, social lenses, games, and retail activations: I worked across WebAR, social lenses, games, and retail activations with the TVGla team.
Collection scopeBrowser and social AR for entertainment campaigns: The collection includes The Batman Riddler’s Trap, a Superman retail quiz with AR selfies, AR Sigil Quest, a basketball game, and social lenses.
Reported resultsCampaign-specific engagement figures: Riddler’s Trap reported +69% point-of-sale site traffic and +49% pageviews; AR Sigil Quest reported a 7:54 average time in experience.