Overview
World of Westeros is a desktop sales-enablement tool that connects House of the Dragon, A Knight of the Seven Kingdoms, and Game of Thrones in one infinite-scroll WebGL journey, built to help HBO Max's sales and partner teams pitch the franchise to customers. As they scroll, the camera moves between 3D scenes and story moments. I worked on scroll-to-camera choreography, scene loading, and browser performance with the TVGla team.
I worked as part of a TVGla team that included design, production, content, and engineering.
The brief
Give HBO Max's sales and partner teams a desktop tool that connects three Game of Thrones series in one long-form browser journey they can walk a customer through.
What I built
I worked on scroll-to-camera choreography, scene loading, and browser performance with the TVGla team.
The result
Sales teams move through connected 3D scenes and story moments as they scroll, with built-in sales tips.
My engineering work
- Continuous scroll moves the camera through a connected 3D world
- WebGL scenes combine 3D environments, timeline markers, and franchise artwork
- Built with Three.js, React, and WebGL
Build details
The introduction and raven scene are live browser captures from August 2026. The full client build remains on the original site; this portfolio publishes only selected rendered views.
- Infinite scrollScroll progress controls the camera path and the active section of the timeline, tuned for a natural, easy-to-follow scroll feel.
- Camera choreographyThe camera path was blocked out in Blender and After Effects, then rebuilt as a scroll-driven camera path in the browser.
- WebGL scenesThree.js renders the environments, custom shaders, timeline markers, and lighting in the browser.
- Asset loadingScene assets load in stages so the long scroll can keep moving.
- My roleScroll, camera, and browser performance
- I focused on scroll-to-camera choreography, scene loading, and performance tuning as part of the TVGla engineering team.
- The experienceOne journey across three series
- The site connects House of the Dragon, A Knight of the Seven Kingdoms, and Game of Thrones through one long-form 3D scroll path.
- What you’re seeingCurrent live browser captures
- The introduction and raven scene were captured from the current live site after entering the experience and moving through its scroll-driven timeline.
- AudienceA desktop sales tool, not a public site
- This is an internal-facing tool for HBO Max's sales and partner teams, not a consumer marketing site. It requires a desktop-sized window and blocks small screens with a "maximize your window" message.