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HBO Built at TVGla

House of the Dragon WebAR

Bringing Westeros into the mobile camera.

Shared camera, 3D, and video code for House of the Dragon’s browser-based AR experiences.

View experience
My work

Camera access, 3D scenes, and streamed video

Campaign artwork and the retail standee that introduced the WebAR experience.

The brief

The campaign brought digital experiences into retail spaces through standees, displays, and posters. Visitors needed a mobile browser experience that could access the camera and present the campaign’s 3D and video content.

My contribution

I worked on the shared browser code for camera access, 3D scenes, and streamed video, collaborating with the TVGla team on the House of the Dragon AR experiences.

Result

The campaign connected mobile AR with retail displays, posters, and sweepstakes, letting visitors enter the experience through their phone’s browser.

How it works

A-Frame and Three.js render the 3D scenes. Shared code handles browser camera access and HLS video playback across the experiences, connecting the campaign’s visual content to the mobile interaction.

House of the Dragon Return to Westeros campaign and weekly dragon-egg unlock experience
Original Return to Westeros campaign artwork, showing the weekly dragon-egg unlocks.
House of the Dragon retail standee introducing the Return to Westeros browser experience
The retail standee that introduced the browser-based campaign.

Created with the TVGla team.