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Hulu Built at TVGlaPrototype

Mallard

A character-audio prototype for Hulu’s The Mill.

An unreleased campaign prototype that pairs browser interaction with personalized character audio.

My work

Browser interaction and audio playback

Original campaign artwork for the unreleased Mallard audio prototype.

The brief

The concept gave visitors an interaction with Mallard, the corporate character from Hulu’s The Mill. The prototype needed to connect that interaction to personalized audio playback in the browser.

My contribution

I contributed the browser interaction and audio-playback code, helping the TVGla team turn the character concept into an interactive prototype.

Prototype

The prototype demonstrated the character interaction and personalized audio flow. The campaign remained unreleased.

How it works

JavaScript handles the browser interaction, with Web Audio supporting the character’s audio playback. The prototype brings those pieces together so the team could experience the concept as an interactive sequence.

The Mill campaign environment used behind the Mallard interactive voice experience
The Mill campaign environment used behind the Mallard interactive voice experience

Developed with the TVGla team.